While logos and wordmarks can effectively promote a brand, they serve different purposes. On the other hand, a wordmark logo is simply the text-based version of a logo. You must be logged in to your Google Business Account with your Collge of Chalreston ID. A logo is a graphical representation of a company’s name, often including an icon or symbol associated with the brand. To access all current College of Charleston wordmarks, please visit go./logo. Please send an email to to receive an application for exemption. Your request will be reviewed by the Office of University Marketing. If there are extreme mitigating circumstances, you may apply for an exemption from this rule.
#Wordmark examples professional#
Doing so diminishes the College’s efforts to present a coordinated and professional appearance and creates confusion in the public mind about whether an entity is part of the College of Charleston. Individual schools, departments or offices may not create their own logo or visual identity, nor may they alter the wording, configuration or appearance of the College of Charleston wordmark. The logo and wordmark system supersedes all logos and artwork created by various units of the College and should be the only symbol used on College of Charleston print materials, websites, communications and other materials.
College of Charleston Wordmark and Logo.At the same time, the C of Charleston has been slightly enlarged to seat the C of College. The elongated f in of locks both planes together visually. The wordmark reflects this relationship by using a slightly diminished but calligraphic of to bridge the words College and Charleston. The history of Charleston has profoundly shaped the College’s identity, and the presence of the College remains integral to Charleston’s future. The College of Charleston and the City of Charleston are inseparable. Every element reflects an important aspect of the College and its surrounding community. Our visual identity system is the product of a rigorous process involving extensive research on the College and the City of Charleston.
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